Design or Die: introduction to intellectual property rights

09:00 - 11:00
Ensi Linja 1

Design or Die: introduction to intellectual property rights (design and creative business emphasis)

Intellectual property rights (IPR), such as copyrights, industrial design rights and trademarks, are highly important assets especially to design and creative businesses as well as knowledge intensive business services (KIBS).

Essentially IPRs provide safety against counterfeiting and a key element for business growth, especially via licensing.

Thus all entrepreneurs and business advisers in these fields should be closely familiar with at least the basic terminology and functioning of IPRs, in order to proactively ensure the business’ ability to grow. As a rule, careful IPR planning and well thought out agreements in an early stage are vital for decreasing IPR related business risks.

In this morning’s session we will examine this topics, with an emphasis in the field of design. 


9-10 Introduction to intellectual property rights (IPR)

10-11 Collaboration with designers: key things to consider, especially concerning IPRs

Speaker: Jussi Ilvonen, Legal Adviser (LL.M.), Ornamo Art and Design Finland.

This event is a part of an ESF funded Design or Die -project, more information (in Finnish only):

This is very valuable information to all entrepreneurs but it is free-of-charge! 
Register now and reserve your seat!


Design or Die: introduction to IPR EU-logos